I always like a good deal. If I can save a certain percentage, I seem to always be able to justify spending on something. Now, I’m not a crazy coupon lady or anything; I’m more like an Internet- junkie-website-enroller-for-discounts type of lady. I love to sign-up to receive e-mails for different stores because usually, they’ll always send you a 15-20% off coupon just for enrolling with periodic coupons after that. Now, my inbox gets sort of crowded sometimes. During the week, I always have my e-mail open and I enjoy going through the different offers from stores. However, if I find that I’m not getting what I want out of the e-mails (ahem…coupons, sales promotions, etc.) then I discontinue them. At the bottom of the e-mail, there is a tiny, tiny button that is usually faded grey that says, “Unsubscribe.” When you click this button, you’ll be able to adjust your settings to how often you receive e-mails from this business. If you opt-out, the e-mails will no longer come. Simple as that. I do this once every few months to prevent too much of a good thing in my e-mail.
In an article on ReadWriteThink, Robyn Tippins discusses the same sort of issue in her article, “How to Keep Marketing E-Mails from Drowing Your Inbox.” However, she offers a different solution. Swizzle is an online service that scans your inbox for commercial e-mails.
Just as I clicked on this website, I was thinking how unnecessary it was, but its careful ploy really intrigues the customer. Is it free? Will it weed out what I want from what I don’t need? Then, I click on the total game changer – it gives you the top promotional deals from various companies. This is something I can get used to. I decide that I do want to sign up, but it doesn’t support my e-mail provider. Psh…some things are too good to be true.